Dan Ariely on Why We Misjudge Money 💸

Dan Ariely and Chris Rawlinson, explore how we look at money when we are making decisions to purchase things. Dan explains that we look at money through a relative lens, meaning we use other contextual information to compare the value to rather than other important factors outside of the current context. He explains this with a simple example of human behaviour being different in different contexts but the actual saving being the same.

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