How HelloFresh shifted to a Data-Driven Culture with Atlan’s Data Catalog

In this video, Natalie Hallak, Director of Global Data Management at HelloFresh describes how implementing Atlan led to a major shift in data culture at the company. After initial resistance, the Atlan POC won people over by addressing key pain points for different roles. This got various teams excited and asking to use Atlan before it was even rolled out. People realized Atlan enables proper data lifecycle management - not just data governance. This cultural shift positioned the data team as enablers vs. just another governance function. Atlan — The Only Data Catalog That Activates Your Metadata  Atlan is the leading active metadata platform for modern data teams. It creates a single source of truth by acting as a collaborative workspace for data teams and bringing context back into the tools where data teams live. Atlan features deep integrations across the modern data stack, including Slack, Snowflake, dbt Labs, Fivetran, Redshift, Looker, and Tableau. A pioneer in the space, Atlan was named a Leader in the Forrester Wave™: Enterprise Data Catalogs for DataOps and was recognized by Gartner seven times in 2021. 🤩 Experience Atlan. Take the product tour: https://atln.cm/y/1/demo 📞 Book a personalized demo. Talk to our sales team: https://atln.cm/y/1/talk-to-sales 🚀  Learn more about how Atlan is building the future of data catalogs and data collaboration:  https://atln.cm/y/why-we-are-different ❤️ Enjoyed this video? Subscribe to our channel and hit the notification bell to never miss a new video! https://atln.cm/subscribe-youtube 🔥 Join 5000+ data leaders who subscribe to our weekly newsletter: https://atln.cm/y/metadata-weekly ————————————————————————— Stay connected! 🔗 Follow Atlan: https://atln.cm/homepage LinkedIn: https://atln.cm/y/linkedin Twitter: https://atln.cm/y-twitter