Must-Have UX Skills for 2025 from a Google Sr UXD

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UX Design is not dying in 2025 but it IS changing. In this video I share the top 3 critical UX skills and growth areas to master ASAP, not the cliche "learn Figma" tips. These are high demand skills to help you get a job and stand out from 99% of designers in the job market. These are areas I'm actively learning about and applying to my day job as the GenAI Lead for the Play Store, not the typical regurgitated advice you usually find on YouTube.

📑 TEMPLATES, TIPS, AND RESOURCES
👉🏼 Google Internship Resume Template: https://ricardohernandezperez.substack.com/p/my-google-entry-level-ux-resume-template
👉🏼 GenAI Resource Guide: https://ricardohernandezperez.substack.com/p/genai-resources-for-future-minded
👉🏼50 Things I Learned as a Product Designer at Google, Wish, and Adobe: https://ricardohernandezperez.substack.com/p/50-things-i-learned-working-as-a
👉🏼Google Design Exercise Case Study Template: https://ricardohernandezperez.substack.com/p/the-google-design-exercise-that-got

BOOKS MENTIONED IN VIDEO
- Radical Technologies: https://amzn.to/4eXiZEJ
- Thinking in Systems: https://amzn.to/4eLn27a

BOOKS FOR UX BEGINNERS
- Don't Make Me Think: https://amzn.to/3ZD4r9b
- The Design of Everyday Things: https://amzn.to/41hXifM
- 100 Things Every Designer Should Know: https://amzn.to/41bZy88
- Contagious: https://amzn.to/49rN2DG
- Bonus: Another book similar to Contagious is Hooked: https://amzn.to/49rN2DG
- Lean UX: https://amzn.to/49rN2DG
- Bonus: About Face: https://amzn.to/49rN2DG

SOURCES
- Google's People + AI Guidebook: https://pair.withgoogle.com/guidebook
- Andy Budd: https://uxmag.com/articles/the-future-of-design-how-ai-is-shifting-designers-from-makers-to-curators?utm_source=tldrdesign
- Gülce Kurucay: https://medium.com/@gulcekurucay/top-3-skills-to-stand-out-as-a-ux-designer-in-2025-195b76a411b3
- Lana Holston: https://medium.com/design-bootcamp/ai-first-ux-design-in-2025-shaping-smarter-user-interactions-80a96166f117

🎥 WATCH NEXT:
- Urgent Warning about the State of UX in 2025: https://youtu.be/CdFhbfbz0b8
- AI Is Coming For Our Junior Roles: https://youtu.be/1uYvPVJALr4
- Will AI Replace Designers? https://youtu.be/1zFMOu5UOcI

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