Comprehensive Marketing Management Concepts for MBA and BBA Students

Explore core concepts of marketing and marketing management through the AKTU MBA Lectures Playlist, covering essential topics in management and organizational behavior.

Comprehensive Marketing Management Concepts for MBA and BBA Students
DWIVEDI GUIDANCE
1.2M views • Nov 28, 2021
Comprehensive Marketing Management Concepts for MBA and BBA Students

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AKTU MBA Lectures Playlist for All Subjects
Management Concept and Organisational Behaviour Lectures : https://youtube.com/playlist?list=PLsh2FvSr3n7fflKCPGuK---FOnPNfVWoq
Managerial Economics Lectures : https://youtube.com/playlist?list=PLsh2FvSr3n7cjVNULjFnVvI_DMVoMYG9o
Financial Accounting and Analysis : https://youtube.com/playlist?list=PLsh2FvSr3n7e2EtE05kanQI57A5gQXhQo
Business Statistics and Analytics : https://youtube.com/playlist?list=PLsh2FvSr3n7comEy4RivozopfmGd-6lDU
Marketing Management Lectures : https://youtube.com/playlist?list=PLsh2FvSr3n7e09V453HVzyRLfDquJMEPp
Creativity, Innovation and Entrepreneurship : https://youtube.com/playlist?list=PLsh2FvSr3n7ctIa1TY50t5jP7_gLmfgvE
Business Communication Lectures : https://youtube.com/playlist?list=PLsh2FvSr3n7eovNQqZ90abqSJyqYGs-GT

Managerial Economics chapter 1: https://www.youtube.com/watch?v=wTuXmjmOQOs
Managerial Economics chapter 2: https://www.youtube.com/watch?v=3iZ3SZR1QE8
Managerial Economics chapter 3: https://www.youtube.com/watch?v=WMHjMKvxGcM
Managerial Economics chapter 4: https://www.youtube.com/watch?v=jyyh4krZQKQ

Business Communication (Meaning, Definition, Characteristics, Nature Purpose): https://youtu.be/BitO6ccFPws
Business Communication : Elements and Process of Communication : https://youtu.be/qFN97isKMfU
Business Communication : 7 C's of Communication : https://youtu.be/ONmwOLaX-wo

Management concepts and organisational behaviour: UNIT 1 : PART 1 - : https://youtu.be/woJnLtl_6zs
Management concepts and organisational behaviour (Planning, MBO): UNIT 1 : Part 2- : https://youtu.be/etC3dnf2-08
Management concepts and organisational behaviour (Organising) : UNIT 2 : Part 1 : https://youtu.be/wGEUTYERb5M
Management concepts and organisational behaviour (Staffing & Recruiting): UNIT 2 : Part 2 : https://youtu.be/yLvnHYpBsI4


Hello Learner's
In this we have quickly revised (Revision फटाफट) the following topics of marketing management :
Marketing : Meaning and Definition,
Marketing Management : Meaning and Definition,
Nature of Marketing,
Scope of Marketing,
Functions of Marketing,
Importance / Objective of Marketing,
What is Marketed,
Who Markets: Marketer, Marketplace, Marketspace, Metamarket,
Core Concepts : Need, Wants, Demands, Product, Exchange, Value, Satisfaction

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#aktu #marketingmanagement #marketspace #revision #marketer #CoreConceptOfMarketing #marketplace #metamarket #needwantdemands

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