Cannes Lion Award-Winning 'Three Little Pigs' Ad 🐷

Award-winning Guardian ad from 2012 promoting open journalism, first screened on February 29, 2012. Imaginative and impactful.

The Guardian•3.9M views•2:01
Cannes Lion Award-Winning 'Three Little Pigs' Ad 🐷

About this video

Cannes Lion Award-Winning "Three Little Pigs advert". This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.
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Described by Adweek as a "masterpiece of craft and storytelling".

Winner of 'Ad of the Year 2012' by BBH London.

Winner of 'Best Crafted Commercial' at the British Arrow Craft Awards.

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#ThreeLittlePigs #CannesLion #Cannes #Advert #TheGuardian

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#open journalism #guardian tv advert #guardian tv commercial #guardian ad #three little pigs

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Video Information

Views
3.9M

Total views since publication

Likes
36.2K

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Duration
2:01

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Published
Feb 29, 2012

Release date

Quality
hd

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The Guardian

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