Amazon and Hyundai Join Forces to Revolutionize Online Car Buying 🚗

Amazon is piloting a program to allow car dealers to sell Hyundai vehicles through the tech giant's website. The plan is to ultimately offer Amazon customers the same experience they have when buying just about everything else sold on its website — meaning a one-stop shop. The program will begin with the Korean automaker but will expand to other brands before the end of 2024. But selling cars online poses challenges — such as valuing trade-ins and complying with regulations. Among dealers, the project has inspired enthusiasm, skepticism and in some ways, fear.

Chapters:
0:00 - 2:01 Intro - Can Amazon and Hyundai solve used car sales?
2:09 Chapter 1- The shift online
5:13 Chapter 2 - The partnership
7:50 Chapter 3 - The reaction
12:02 Chapter 4 - The challenges

Producer: Robert Ferris
Editor: Darren Geeter
Animation: Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images, Amazon, Hyundai, Ford, Honda, General Motors
Additional sources: Hyundai, Amazon, FactSet

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Can Amazon And Hyundai Solve Online Car Sales?