Building a ₹1000 Cr Brand: What Every Startup Must Know | Shiv Shivakumar | FO463 Raj Shamani

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Timestamps -

00:00 – Intro
03:58 – The role of a board of advisors
09:14 – A company that flourished with the help of its board of directors
11:55 – Why big companies are slower than small companies
20:38 – How feedback makes you better
27:53 – What small companies underestimate about big companies
34:43 – Billion-dollar CEOs and their biggest fear
38:18 – How large companies kill innovative ideas
45:19 – Why India doesn’t have enough capital backing
49:48 – BlackBerry & Nokia: why they vanished
52:53 – Why large companies employ consultants
55:10 – How young founders can beat giants
57:05 – Three business niches
1:00:39 – Dominating one business
1:06:33 – Unilever: one thing that changed the market and one that failed
1:12:15 – How to build trust in a low-trust society
1:14:41 – Differences between Indian, American, and Chinese customers
1:18:46 – Convincing low-income consumers to buy phones
1:21:41 – Which sector sees maximum growth as a country develops
1:26:24 – Outro

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In today’s episode, we have Shiv Shivakumar, ex-CEO of Nokia (Emerging Markets) and PepsiCo India, to cover how startups build massive brands and why big companies struggle to keep up. We discuss the importance of boards in companies and how the right guidance and decision-making can make or break a business.

The conversation explores how small teams move fast, make bold decisions, and create a real advantage over slow-moving corporate giants. Shiv explains why hierarchy, fear of criticism, and delayed decisions often kill the best ideas in big companies, and how startups turn speed and agility into their biggest advantage.

We also talk about understanding customers across India, the US, and China, and how trust, authenticity, and relevance are critical to scaling a business in a low-trust society. From building trust with new audiences to creating brands that last, Shiv shares practical insights for founders and leaders who want to win big.

Subscribe for more such conversations!

Follow Shiv Shivakumar On:

LinkedIn: https://www.linkedin.com/in/shivshivakumar/
X: https://x.com/ShivShivakumar

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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.