Blue Star Limited Launches New Affordable & Best-in-Class Room ACs ❄️

#bluestar #windowac #bluestarlimited
Blue Star Limited, today unveiled its new comprehensive range of ACs including a ‘bestin-class affordable’ range and a ‘flagship premium’ range, for this summer season. Overall,
the Company has launched nearly 75 models across the spectrum of inverter, fixed speed,
and Window ACs, and across price points to cater to every consumer segment.
The Company, having strategically repositioned itself as a mass premium brand in 2020,
is since then augmenting and leveraging its manufacturing, R&D and innovation
capabilities to roll out new, differentiated and best-in-class ranges of affordable split ACs
to cater to price sensitive consumers and first-time buyers, especially in the Tier 2, 3, 4,
and 5 markets.
Blue Star has also deployed a Total Cost Management (TCM) programme to maximise
efficiency across the entire cost-value chain in order to achieve cost leadership.


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