The Shift in Social Media Sharing: Why Friends Are Posting Less

After two decades of increased online sharing, a significant number of social media users are choosing to share less. Recent polling indicates that nearly a third of all users are reducing their social media activity.

BBC GlobalтАв942.4K viewsтАв9:36

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After two decades of sharing more online, it looks like more people are deciding to share less. New polling shows that nearly a third of all social media users post less than they did a year ago. That trend is especially true for adults in Gen Z. BBC Special Correspondent Katty Kay and writer Kyle Chayka discuss the ways that social media is changing тАУ and what that means for how we live our lives online. Subscribe to BBC Global: https://www.youtube.com/c/bbc_global?sub_confirmation=1 For the latest news, analysis and features visit: www.bbc.com #BBC #socialmedia #genz

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942.4K

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24.3K

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Duration
9:36

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Published
Jul 24, 2025

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hd

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