Audience Analytics with Brand24's Demographics Panel 📊

In this video, you’ll learn how to use Brand24’s Demographics Panel for audience analytics and reporting — so you can stop guessing who you’re reaching and start reporting audience data your team can act on.

What you can expect:
• A quick explanation of what Brand24 tracks (mentions across social, news, blogs, forums, and more)
• What the Demographics Panel shows: estimated audience behind your reach, top countries, plus attributes like age, income, education, employment status, and interests
• A step-by-step workflow: set up a project, choose keywords, clean the data, read the audience profile, and turn it into a clear report
• A mini report checklist you can reuse: timeframe, top countries by reach, core audience profile, one surprising insight, one recommended action
• Practical use cases: validate market fit by region, adjust paid targeting, tailor messaging to interests, competitor comparison, PR reporting
• Common mistakes to avoid (and how to explain coverage limits): countries = web + social, other attributes = web only