Are Super Bowl Ads Worth the Investment? Insights from an Advertising Expert 🏈

Robert Kolt, an advertising professor at Michigan State University, joins ‘Forbes Talks’ to discuss the value of Super Bowl ads.<br /><br />0:00 Introduction<br />0:21 Taylor Swift's Impact On Advertising<br />0:45 Super Bowl And Brand Visibility/Recognition<br />3:47 The FTX/Crypto Super Bowl Ad<br />5:47 Social Media And Super Bowl Ads: The Goal Is To Be A Trending Topic<br />7:48 What Brands Are The Highly Anticipated Ads?<br /><br />Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br /><br />Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br /><br />https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br /><br />Stay Connected<br />Forbes newsletters: https://newsletters.editorial.forbes.com<br />Forbes on Facebook: http://fb.com/forbes<br />Forbes Video on Twitter: http://www.twitter.com/forbes<br />Forbes Video on Instagram: http://instagram.com/forbes<br />More From Forbes: http://forbes.com<br /><br />Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.