Apple’s Hidden iPhone Launch Team: The Origin of the Iconic Event

As Tim Cook unveils the iPhone 8 and iPhone X, this article explores the history of Apple's first iPhone launch through exclusive interviews with former Apple executives, highlighting the team behind the groundbreaking event.

Apple’s Hidden iPhone Launch Team: The Origin of the Iconic Event
The Wall Street Journal
1.7M views • Jun 29, 2017
Apple’s Hidden iPhone Launch Team: The Origin of the Iconic Event

About this video

As Tim Cook and Apple launch the iPhone 8 and the iPhone X, the story of Steve Jobs’ original vision is told through exclusive interviews with former Apple executives Scott Forstall, Tony Fadell and Greg Christie. Together they made up the secret Project Purple team and created one of the best-selling products ever.


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Video Information

Views

1.7M

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27.4K

Duration

9:39

Published

Jun 29, 2017

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