Ad Group Suspends Safety Unit Amid Allegations Against Elon Musk's X 🚨

The World Federation of Advertisers suspends its Global Alliance for Responsible Media after Elon Musk's X files a lawsuit, accusing the platform of potentially illegal activities under antitrust laws. Learn more about the controversy and its implications

Benzinga•2.4K views•0:38

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The World Federation of Advertisers announced it is suspending operations of its Global Alliance for Responsible Media nonprofit initiative. GARM was created in 2019 to help advertisers avoid having their ads shown next to harmful content.  X's attorneys cited previous Republican-led House Judiciary Committee allegations that GARM's activities “rob consumers of choices” and are “likely illegal under the antitrust laws.” In 2022, some advertisers paused spending on X after Musk's acquisition due to concerns about hate speech and problematic content.
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Published
Aug 9, 2024

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