How To Do Market Research (Audience Intelligence w/ Rand Fishkin)

Learn how to perform customer and market research and grow audience intelligence with Rand Fishkin from Sparktoro. 0:00 How To Do Market Research (Audience Intelligence w/ Rand Fishkin) 2:35 Rand Fishkin (From Moz To Sparktoro) 5:52 The Importance Of Customer Research & Audience Intelligence 8:16 Traditional vs Modern Market Research 11:14 How To Find Insights From Demographics & Psychographics 16:08 Modern Methods Of Audience Research 19:20 How To Create More Effective Buyer Persona 23:09 Sparktoro Demo 32:47 How Strategists And Agencies Use Sparktoro For Market Research By the end of this video, you’ll have the processes to research your target audience, understand your market and create more effective buyer personas. First, you’ll hear how Rand Fishkin built and SEO software powerhouse before creating Sparktoro, an audience research software for branding and marketing professionals. Then, Rand shares his perspective on the importance of customer research and audience intelligence. Next, we’ll explore the strengths and weaknesses of traditional vs modern market research. Then you’ll learn how to analyse the market beyond demographics and psychographics to find unique insights you can actually use for your marketing. You’ll then discover how to create more effective buyer personas and customer avatars and learn how brand strategists and agencies use Sparktoro for market research. Finally Rand takes us on a Sparktoro Demo so you can understand how to use this powerful market research tool. #marketresearch #customerresearch #audienceintelligence ----------------✅ FREE BRAND STRATEGY RESOURCES ✅-------------------- ✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms ✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free https://brandbuildr.ai/ ✅ 101 Dynamic Brand Strategy Questions https://brandbuildr.ai/101-questions/ ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. https://brandmasteracademy.com/brand-master-workshops/ ✅ INSIDE BRAND MASTER SECRETS https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms ✅ BRAND MASTER ACADEMY The brand strategist training ground https://brandmasteracademy.com/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms --------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ -------------------- ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram - https://www.instagram.com/stephenhouraghan/ Facebook - https://www.facebook.com/pg/brandmasteracademy Linkedin - https://www.linkedin.com/in/stephen-houraghan Youtube - https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1 Twitter - https://twitter.com/BrandMasterAcad ✴️✴️ JOIN THE FACEBOOK COMMUNITY https://www.facebook.com/groups/brandmasteracademy/ Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES https://brandmasteracademy.com/subscribe/ Get on the list for exclusive brand strategy tips and techniques ---------------- 🎧 LISTEN TO THE PODCAST 🎧 -------------------- 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST https://brandmasteracademy.com/brand-master-podcast/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms ----------------🙏 SUPPORT THE CHANNEL 🙏-------------------- AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | https://amzn.to/30JtFmU 🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso 🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso 🙏🙏 WEBFLOW | https://webflow.grsm.io/bma 🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw 🙏🙏 AWEBER | https://bit.ly/3rWpzDR business questions