Testing AI Capabilities for Market Research

Ever wondered about the intricacies of creating silicon respondent synthetic data? Join Rolfe Swinton, VP - Data & AI Innovation and Partnerships at GfK - A NIQ Company, as he delves into the complexities of heterogeneity in human preferences, the latest research capabilities in market research, and the pressing issues of demographic representation and bias in AI. Understand the limitations, responsibilities, and the need for transparency as we push the boundaries of AI in modern research. Subscribe to our YouTube channel for regular video updates Time stamps: 00:00 Introduction to Silicon Respondent Synthetic Data 00:14 Current Research and Capabilities 00:44 Challenges in Demographic Heterogeneity 01:05 Balancing Robustness and Bias in AI 01:31 Ensuring Transparency and Responsibility #MarketResearch #MarketResearchTrends #InsightsForBusiness #B2CMarketResearch #B2BMarketResearch #AIMarketResearch #AI