How Hyundai Became The Third Largest Automaker In The World

Hyundai Motor Group is the 3rd largest automaker in the world by volume. In the 1990s, it suffered low sales and a reputation for low quality. Now its three auto brands - Hyundai, Kia and Genesis - are nipping at the heels of well established competitors, and winning award after award. While Tesla still dominates the EV industry, Hyundai and Kia are inching closer. But the company also wants to revolutionize manufacturing, invest in robotics, autonomous driving and flying taxis, ambitions that many rivals have abandoned. But the company has also faced setbacks: a plague of thefts, millions of vehicles at risk of catching fire, a looming union push and a snub from the U.S. government. Chapters: 01:42 Title card - How Hyundai became the third largest automaker 02:22 Chapter 1 - A formidable competitor 4:13 Chapter 2 - A bleaker past 06:10 Chapter 3 - Transformation 08:48 Chapter 4 - Challenges and future Producer: Robert Ferris Editor: Darren Geeter Animation: Christina Locopo Camera: Andrew Evers, Sydney Boyo Senior Managing Producer: Tala Hadavi Additional footage: Getty Images, Hyundai Motor Company, Tesla, Toyota, Kia » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to land your dream job in 2024? Take CNBC’s new online course How to Ace Your Job Interview to learn what hiring managers are really looking for: https://cnb.cx/4871WwH Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC #CNBC How Hyundai Became The Third Largest Automaker In The World