10K Users Gained via ChatGPT & Perplexity 🚀

Learn how we generated 10,000+ users directly from ChatGPT and why AI models have officially become a Top 5 acquisition channel for modern brands.

In this certified webinar, Brand24 CEO Mike Sadowski breaks down practical, real-world strategies to boost your brand’s visibility and ranking across AI assistants such as ChatGPT, Gemini, Claude, Perplexity, and others.


00:00 Introduction & Welcome
01:23 Agenda: LLMs, SEO, and GEO
02:03 AI Search Revolution & the drop in Organic Traffic
06:38 The Rise of GEO (Generative Engine Optimization) & Traffic Quality
08:04 Perplexity Ads - New Advertising Opportunity
09:01 Is SEO Dead? Google's Role in GEO
09:42 Opening Your Site to AI Crawlers
10:41 LLMs.txt File - Does it Work?
11:56 Top Tip: YouTube Transcripts for Model Training
14:47 Using Company Data in ChatGPT (Team Settings)
17:01 Manually Indexing Content in AI Models
18:34 Creating a Custom GPT (Canva Case Study)
19:58 MCP (Model Context Protocol) - Future of Integrations
21:50 How to Track AI Visibility & Brand Exposure
25:22 The Role of Brand Mentions in AI Ranking
26:13 Reddit Strategy for GEO
29:11 Mentions vs. Recommendations - What Matters More?
30:35 Key Sources: Quora, LinkedIn Pulse, YouTube
35:45 Two Types of Sources: Training Data vs. Real-time Retrieval
40:31 Content Structure for AI: "Answer Capsules" & Proprietary Data
44:44 Impact of AI Model Updates (e.g., Gemini Flash)
45:45 Competitor Analysis & Reverse Engineering Leaders
47:57 Wikipedia as an Authority Source
48:41 Yext & Managing Listings (Local SEO)
49:32 Presentation Summary
50:58 Q&A: Is it Hard to Get on Wikipedia?
52:50 Q&A: GEO Strategy for B2B with Low Budget
54:44 Q&A: Getting Reviews for Hotels/Restaurants
56:25 Q&A: MCP Integration Security
58:01 Q&A: How to Charge for LLM SEO / GEO Services?
01:01:40 Q&A: Social Media Impact on AI Results
01:02:32 Q&A: LLMs.txt for Internal Use
01:04:03 Q&A: Where to Start Optimization? (The First Step)
01:06:50 Q&A: Query Fan-outs
01:08:43 Q&A: Key Metrics (Brand Score, Average Position)
01:10:08 Q&A: Using Aggregators like Merlin AI?
01:10:53 Q&A: Tracking Traffic (UTMs) vs. Zero-click
01:12:03 Q&A: Promoting Services vs. Brands in Chatbeat
01:12:48 Q&A: Perplexity Pages & Claude Artifacts
01:13:54 Q&A: Is Buying Reddit Accounts Worth It?
01:17:52 Q&A: Blocking AI Bots vs. Resource Consumption
01:19:17 Q&A: Estimating Search Volume in AI
01:21:22 Q&A: Methodology for Tracking Brand Mentions
01:24:14 Q&A: How to Audit LLM Presence?
01:25:13 Q&A: Sharing Data (NPS, Proprietary Data)
01:27:02 Q&A: AI Agents in Sales
01:28:02 Q&A: Choosing Content Language (Local vs. English)
01:29:28 Q&A: Sponsored Articles & AI Visibility