10 Years of Cold Email Tips in 36 Minutes for B2B Sales

▶Cold Email Engine (Taught By Connor): https://www.higherlevels.com/cold-email-engine?via=youtube
▶Take our free tech sales course: https://www.higherlevels.com/free-training?via=youtube
▶Connor's YouTube Channel: https://www.youtube.com/@Connor-Murray

--- Break Into Tech Sales
▶Break Into Tech Sales in 6 Weeks: https://www.higherlevels.com/ascension?via=youtube

---For Sales Reps
▶Become a top 0.1% cold caller: https://www.higherlevels.com/cold-call-mastery?via=youtube
▶Master Cold Email: https://www.higherlevels.com/cold-email-engine?via=youtube
▶SDR to AE Accelerator Program: https://www.higherlevels.com/sdr-accelerator?via=youtube
▶AE Mastery Program: https://www.higherlevels.com/ae-mastery?via=youtube

---Founder Led Sales Training and Support
▶https://www.higherlevels.com/founders-course

---B2B Sales Training and Consulting
▶https://www.higherlevels.com/contact-us

00:00 Introduction + Agenda
1:35 Common Misleading Advice
6:54 How Connor Improved Massively With Emails
12:44 How Connor Structures Cadences
19:06 Common Objections (+ Overcoming Them)
21:48 Email Examples
26:18 Quality at Scale
30:50 Tracking Progress
33:43 Main Takeaways + Cold Email Engine

How to Master Cold Email in Tech Sales with Connor Murray | Cold Email Tips That Actually Work

Ready to unlock cold email strategies that actually get replies? In this deep-dive, Eric sits down with Connor Murray—#1 SDR turned Enterprise AE and top SDR Manager at Oracle—to break down a repeatable cold email framework that books 3–5 meetings per week.

Whether you're an SDR, AE, or sales leader, this is your blueprint for writing cold emails that convert, structuring winning cadences, and scaling your outreach—without sounding robotic or relying on bad LinkedIn advice.

🔑 What You’ll Learn:
- Why most cold email advice fails (and how to fix it)
- The "less is more" framework Connor teaches to thousands of reps
- How to use assumptive language that increases reply rates
- The 3-part structure to write cold emails that feel personal and professional
- Building outbound cadences that work—without burning your leads
- High-volume tactics for sending 100+ targeted emails a day
- Tracking key metrics: open, reply, and meeting-booked rates
- Real examples of effective cold emails + follow-ups

👊 If you're in Tech Sales and tired of ghosted emails, this conversation is your new playbook.

Connor is also the live instructor at Cold Email Engine, helping tech sellers break into accounts and scale pipeline using real-world tactics that drive results: https://www.higherlevels.com/cold-email-engine?via=youtube

👇 Have questions or want to share your own cold email experience? Drop a comment below!

#techsales #coldemail #coldemailing #salesdevelopment #coldcalling #salestraining