Understanding Data, Findings, and Insights: A Clear Guide 📊

Learn the key differences between data, findings, and insights, and discover how each plays a vital role in turning observations into actionable opportunities.

NNgroup•13.0K views•3:25

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About this video

Data refers to unanalyzed user observations, findings capture patterns among data points, and insights are the actionable opportunities based on research and business goals. Read More: https://www.nngroup.com/articles/data-findings-insights-differences/ Watch Next: https://youtu.be/dJYidA1_s3U Enroll in live training: https://www.nngroup.com/courses/ux-basic-training/ Subscribe to our weekly newsletter: https://www.nngroup.com/articles/subscribe/ Follow us and stay connected: Linkedin: https://www.linkedin.com/company/nielsen-norman-group Instagram: https://instagram.com/nngux?igshid=YmMyMTA2M2Y= Twitter: https://twitter.com/nngroup

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13.0K

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279

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Duration
3:25

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Published
Dec 27, 2023

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hd

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NNgroup

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#UX #User experience #nng #nielsen norman group #ux design #ux research #customer experience #service design #ten heuristics #ux writing #information architecture #ux strategy #ux process #ux training #user testing #research methods #content strategy #data #findings #insights #research #research analysis #design #communication #evidence #context #business goals #terminology #research terminology #ux terminology #decision making #user-centered design #DESIGN PROCESS #documentation

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