Mission Impossible II: Navigating Truth, Privacy, and Piracy in Advertising

Advertising Week Europe. Session from The Agenda Stage on Wednesday, 3/20/2013.

Privacy is arguably the most complex issue facing the advertising & media business. Digital technology has created an unprecedented "Holy Grail" opportunity for marketers to engage with consumers one-to-one wherever they are on a broad array of devices. Automated ads landing on rogue pirate web sites, generating huge profits for their criminal operators, have also created a whole new set of challenges for agencies, advertisers and media owners. When does all of this cross the privacy line, violate trust or just outright enter the arena of criminal behaviour? Mission Impossible II tackles privacy & piracy in a compelling and completely unique fashion.

Starring Frank Abagnale, one of the world's foremost authorities on fraud and identity theft. Mr. Abagnale's life was depicted on the big screen by Leonardo Di Caprio in the classic film "Catch Me If You Can." He will provide a "life story" keynote followed by an extended Q&A session on a variety of privacy issues.

This will be followed by a panel discussion on how illegal websites are making huge profits from adverts for some of Britain's most recognisable brands and the difficulty that online advertising agencies have avoiding them. The discussion will explore how the creative industries, the advertising sector and the police are working together to cut off this source of funding to illegal websites.

Frank Abagnale
Nick Pickles Director, BIG BROTHER WATCH

Presented in partnership with the Creative Coalition Campaign