2026 Toyota RAV4 GR Sport: First Look at the Next-Gen SUV 🚗

World premiere for the new Toyota RAV4: The sixth generation of the legendary SUV builds on the legacy of its groundbreaking predecessors, introducing advanced technologies that improve performance and efficiency while setting new standards for safety and a digital driving experience.

Thanks to its versatility and reliability, the RAV4 has enjoyed enduring popularity with generations of customers in Europe. Toyota has sold more than 2.5 million units in Europe since the launch of the first RAV4 in 1993. Worldwide sales have reached over 15 million to date.

The new RAV4 aims to continue this success story. It features a robust new exterior design with a bold front end and dynamic silhouette that underscores the model's authentic SUV character. The visual appearance is complemented by a striking new model logo. The dimensions of the outgoing model have been retained. The redesigned interior promotes an intuitive driving experience and offers all passengers an excellent sense of space and first-class comfort.

Toyota's new Arene software platform marks the first step toward fully software-defined vehicles. It enables the creation of a new digital environment for advanced safety and entertainment features. Arene is the foundation for Toyota's cutting-edge safety technologies, which are being used for the first time in the new RAV4 and significantly enhance safety. Also making its world debut is the next-generation multimedia system, which offers improved connectivity, navigation, and safety tools and, thanks to Arene, operates faster than ever before.