Why Everyone Is Buying Gold Right Now | So Expensive | Business Insider

Gold is the most expensive it's ever been. On September 2, 2025, the price of the precious metal hit $3,508.50 per ounce. It's reached record highs several times this year. The high price is pushing more people to invest in it — buying gold from Costco, selling gold jewelry, and extracting gold from electronic waste. But this modern-day gold rush is also leading to consequences in Africa's gold-rich nations. In Liberia, foreign mining companies have moved in to extract the resource to meet the growing demand but are leaving local communities to deal with the fallout, including polluted waterways and damaged land. 00:00 - Intro 01:03 - Gold's History 01:59 - Gold as an Investment 03:32 - Modern 'Gold Rush' 05:56 - Gold Extraction in Liberia 08:25 - Environmental Impacts of Gold Mining 12:11- Lasting Effects on Gold-Rich Communities 13:01 - How Liberia's Government is Responding 15:06 - Credits ------------------------------------------------------ #goldrate #preciousmetals #mining #soexpensive MORE SO EXPENSIVE VIDEOS: Why Pantone Colors Are So Expensive https://youtu.be/xnpyTNK4U9U Why Norland Nannies Are So Expensive https://youtu.be/Mn2wSBBQXe0 Why Nintendo Is More Expensive Than Ever Now https://youtu.be/xFGuXOIKtWU Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/businessinsider Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider Why Gold Is More Expensive Than Ever | So Expensive | Business Insider